The re-design provides a scalable solution for both product and engineering to build off of over time as we add new features and add value for our users. Tech specs to create tickets for each epic of work (Zenhub) Identify how we want to break down the work into epics (do we focus on one page at a time?)ĭocument product requirements, user stories, biz logic for each epic (Confluence) ![]() What is the MVP? What pages are most critical? This will the order in which Rebecca tackles the designs for screens that aren’t complete.īuild a component library in Storybook based on design guidelines to ensure consistency for design grid, buttons, CTA’s, cards, typography, etc.Ĭreate production-level designs for the remaining screens The goal of the redesign was to correct these problems thereby opening up greater opportunities to scale growth across our organization (sales- pitch more effectively, cs- train more efficiently, eng- build more deterministically.) Re-designing the CVS platform will attract clients from new industries, increase weekly active users (WAU), reduce churn, reduce the cost of acquisition of new clients, and improve the overall satisfaction of users and clients. The current UI has been built without a distinct design system, site architecture, and uniformity that a cohesive product should contain, which has created issues in training on the product, developing new features, and selling a product that aligns with core values. ![]() The decision to redesign the software came about through competitive analysis, user interviews, and third-party research (from Supply Design). The Clearview Social Redesign project is an effort to unify our User Interface (UI) and User Experiences (UX) into a shared set of principles and actions that best represent our software in its objectives, with an eye toward developing experiences that will be appealing to prospective clients in our target industries. We need to reimagine the corporate posting workflow and re-design how it fits within the product experience. Corporate posting was added to the existing workflow, but it’s clunky, difficult to use, and doesn’t provide clients with the level of support they need. Lack of strategic site hierarchy which has led to a Frankenstein feel to the product when new features are added because we try to make it fit within a site hierarchy that no longer serves the product.Įxtensive training is required in order for admins and users to be able to use the platform.Īnalytics are not robust and therefore users and admins don’t see the ROI of the product.Īdmins want more control and customization that we can’t support. Using similar patterns creates a more user-friendly product with less friction and requires less time to understand how to use it. According to Jacob’s UX law, users spend most of their time on other sites, and they prefer your site to work the same as all the other sites they know. Outdated UI patterns that make the product more difficult to use. All of this leads to a disjointed product experience that makes it difficult for users to learn. ![]() non-clickable elements, spacing, and padding, usage of visual card elements, or icon library. There is no consistency in the design grid, typography system, content hierarchy & grouping, button design, clickable vs. Inconsistent UI patterns due to years without a robust design system. The primary challenges with the current UI are as follows: To achieve the level of growth we’d like to see (by retaining existing clients and attracting new clients), we need to address site architecture issues that will help our platform be more scalable. These discrepancies have only grown with time, creating confusion for the clients, and training/documentation that doesn’t scale with our growth objectives. ![]() Over the 8 years of Clearview Social’s existence as a product, we have seen 5 designers, 12 developers, and numerous additions to our software create unique – but often differing – imprints on the collective experience of the platform.
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